In 1995 David Levine started WCOOL.com as Wicked Cool Mall. One the most popular stores in the mall was a store call Cyber-Sex-Toys.
Joel asked his cousin Dave for financial advice. Dave explained that he was making good money selling sextoys. Without ever even having owned a computer, in less than a week, Joel bought some domains and started a sextoy site in a mall called ScrewBall.com. In less than a year, Joel paid off his debts and sold the company for $20,000 to a neighbor. 6 years later in 2001 The person Joel sold his site to called David to sell the domain because traffic was falling he didn't have the time to promote it. So now Screwball.com is back to the original ScrewBall - David Levine!
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